Hi and welcome to Insider Advertising for April 22. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
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Google CEO Sundar Pichai testifies before the House Judiciary Committee in 2018
Photo by Alex Wong/Getty Images
Photo by Alex Wong/Getty Images
The 5 most revelatory findings about Texas' antitrust fight against Google, including the secret 'Project Bernanke' and its 'Jedi Blue' deal with Facebook
- Texas Attorney General Ken Paxton led an antitrust suit filed against Google last year.
- The highly detailed allegations delve into Google's platforms for advertisers and publishers.
- Insider obtained an unredacted copy of Google's response to the lawsuit, filed earlier this month.
Read the story.
Satya Nadella is the CEO of Microsoft
Stephen Brashear/Getty Images
Stephen Brashear/Getty Images
Microsoft lays out how its hugely successful virtual events became a model for future gatherings
- Microsoft paused all of its signature conferences when the pandemic hit, Patrick Coffee reported.
- Attendance at its first virtual Build developer conference jumped by more than 2,500% in 2020.
- Now, even as cities reopen, Microsoft plans to keep its events virtual.
Read the story.
Christina Holder is the founder of the Womxn in Business club on Clubhouse.
Christina Holder
Christina Holder
A new startup is helping Clubhouse influencers make money from brand deals on the $4 billion audio app
- Clubmarket is a new startup connecting Clubhouse creators and brands for sponsorships, Sydney Bradley reported.
- Its marketplace offers branded rooms, shoutouts, and cohosting options.
- Brands can view data about creators or clubs data like average listeners, rooms hosted per week, and follower count.
Read the story.
More stories we're reading:
- 8 advertising agencies like IPG's The Martin Agency and Dentsu's Carat detail how they're trying to prevent staff burnout (Insider)
- A new media startup will spend millions making movies with YouTubers, TikTok stars, and other digital creators (Insider)
- Digital ad firm DoubleVerify expects to raise $360 million at a $4.2 billion valuation in its IPO. It's now planning to spend big to make online advertising less risky for brands. (Insider)
- Netflix has kept churn low despite a weak Q1 and it could be a key to success during a challenging 2021 (Insider)
- You & Mr Jones forms new media division led by former Mindshare CEO Nick Emery (Wall Street Journal)
- Outbrain is going public (Adweek)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Read the original article on Business Insider